16PERCENT has been created as a skincare line that is safe and effective in targeting skin issues faced by people from all walks of life.

Aim to provide affordable and effective skincare solutions that have been dermatologically formulated. Our goal is to improve peoples’ skin conditions to feel confident and empowered.


Brand Launching Campaign



What We Did

Concept Development, Video Production, Post Production

We Delivered An Advert

Of Self-Acceptance, Courageous & 


This is the second project we working on with 16percent’s team, we are able to sync up quite quickly after the kick-off meeting. Right away the team has the idea of having a bunch of people who have different backgrounds but one common issue – skin concerns.

Guess what will happen when we have them in the same room?