16PERCENT has been created as a skincare line that is safe and effective in targeting skin issues faced by people from all walks of life.

Aim to provide affordable and effective skincare solutions that have been dermatologically formulated. Our goal is to improve peoples’ skin conditions to feel confident and empowered.


Brand Launching Campaign



What We Did

Concept Development, Video Production, Post Production

We Delivered An Advert

Of Self-Love, Confident & 


After a few rounds of discussion and sharing with client regarding dermatology, we came up four different solutions based on client’s core values.

Client finally picked the option that incorporated elements of [School Bullying]. The team worked hard to implement since Day 1, including scouting the ideal location(during covid-19 lock down), conducting talents auditions, and extensive research on special effects makeups.